INTRODUCTION

With the vast changes in the socio-economic and educational profile of our citizens, communicating with your target audience has become even more of a challenge. The public now expects transparency and information on the major policies and programmes, especially those that have an impact on them.

You will learn the basic principles of public communications and cover the strategic communications in the public sector when communicating with members of the public, the media and other key stakeholders. You will also understand how messaging and responses should be framed and crafted to resonate with the public, while considering your organization’s objectives and reputation, as well as the national interests.

DURATION

•  5 days.

WHO SHOULD ATTEND

This course is suitable for all persons’ interested and those that handle the corporate communications functions in your organization.

COURSE OBJECTIVES

By the end of this course, you will be able to:

• Examine the principles of government communications to engage citizens in policy making
• Understand how messaging should be framed, and replies and responses crafted to resonate with the public

TOPICS TO BE COVERED

Public communications

• Definition
• Objectives to be achieved
• Principles of government communications
• Alignment of your communications plan to the Public Service’s objectives
• Alignment of your plans to the government’s objectives

Corporate identity and reputation

• Difference between identity and reputation
• Elements of the corporate identity
• Factors contributing to reputation
• Reputation management at the national level, public sector level and organization level

Public communications plan

• Communications objectives
• Target audiences
• Key messages
• Strategic approach
• Tactical measures

Dealing with the media

• Local and foreign media
• Responding to media queries
• Responding to forum page letters

Dealing with the public

• Tips on dealing with public feedback
• General principles of public consultation
• General principles of E-engagement
• Discussion of some government issues
• Presentation of a government project on public consultation

Case study

• Group discussion on a public communications plan

METHODOLOGY

The instructor led trainings are delivered using a blended learning approach and comprises of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.

All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.

ACCREDITATION

Upon successful completion of this training, participants will be issued with Intensive Training Institute (ITI) certificate certified by the National Industrial Training Authority (NITA).

TRAINING VENUE

The training will be held at ITI Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.

All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.

ACCOMMODATION AND AIRPORT PICKUP

Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.

Email: info@intensivetraining.co.ke

Mob: +254 727324901

TAILOR- MADE

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our ITI Training Centre or at a convenient location.

For further inquiries, please contact us on Tel: +254 727324901 or mail info@intensivetraining.co.ke

COURSE FEES

One on One training -KES 80,000 / USD 1100

Virtual Training -Kes 70,000/USD 900